Oracle has unveiled a new addition to its Oracle Fusion Cloud Applications Suite, incorporating advanced generative artificial intelligence (AI) capabilities. These enhancements are designed to optimize decision-making processes and enhance the overall customer and employee experience across various business functions including finance, HR, supply chain, sales, marketing, and service. Alongside these AI advancements, Oracle has also expanded its Oracle Guided Journeys extensibility framework.
The introduction of generative AI features aims to equip organizations with tools to enhance competitiveness, boost productivity, and reduce operational costs. Moreover, the expansion of the Oracle Guided Journeys extensibility framework enables customers and partners to integrate additional generative AI functionalities tailored to their specific industry needs and competitive landscape.
Steve Miranda, Executive Vice President of Applications Development at Oracle, emphasized the company’s commitment to empowering customers with the latest generative AI advancements. He highlighted the ease with which customers can now leverage embedded capabilities and the expanded extensibility framework to drive productivity, cost reduction, insights expansion, and overall improvement in employee and customer experiences.
Oracle’s generative AI capabilities are built upon its robust Oracle Cloud Infrastructure (OCI) and leverage leading AI services to deliver over 50 embedded use cases within Oracle Fusion Applications. Importantly, Oracle ensures data privacy and security by not sharing customer data with large language model (LLM) providers and enabling customers to use custom models trained on their own data. Role-based security measures are also integrated directly into Oracle Fusion Applications workflows to ensure controlled access to content recommendations.
The new generative AI capabilities span various modules of Oracle Fusion Cloud. For instance, in Enterprise Resource Planning (ERP), they aid in anomaly detection, variance analysis, bias identification, report generation, and predictive model comprehension. Similarly, within the Supply Chain & Manufacturing division, these capabilities facilitate standardized product descriptions, supplier identification, and expedited negotiations. In Human Capital Management, features such as job match explanations, survey generation, and job category-specific landing page creation are streamlined. Furthermore, within Customer Experience, enhancements include webchat summary generation, relevant sales content creation, and marketing collateral recommendations.
Oracle Guided Journeys now offer an extensibility framework empowering customers and partners to integrate their own generative AI solutions. This flexibility enables organizations to select their preferred LLM provider, fostering innovation and agility in responding to market dynamics.
Oracle’s generative AI capabilities leverage OCI’s infrastructure, encompassing both custom and pre-built models. Utilizing OCI Supercluster, which comprises bare metal compute instances, ultra-low latency RDMA networking, and high-performance storage, Oracle ensures rapid LLM training at optimized costs. This positions Oracle as a frontrunner in AI innovation, attracting enterprise-focused innovators to build on OCI and fueling the innovation feedback loop.
