Maxis Bhd has decided to extend its strategic partnership with Google Cloud, with a focus on integrating generative artificial intelligence (GenAI) into Maxis’ workflow and service offerings. This move is aimed at revolutionizing digital transformation for enterprise businesses, and Maxis aims to be a frontrunner in driving adoption across both public and private sectors.
The telecommunications service provider emphasizes its commitment to delivering innovation, aiming to incorporate the latest technological advancements into its day-to-day operations for the benefit of its customers. As part of the expanded collaboration, Maxis will work closely with Google Cloud to integrate enterprise-grade GenAI into both its internal operations and customer-service environments.
This integration will involve utilizing the Duet AI coding platform for developers, providing AI-powered natural-language coding assistance, and leveraging the capabilities of Google’s Gemini AI model and Vertex AI platform. Maxis envisions improved internal processes, productivity gains, new operational insights, and enhanced customer-behavior modeling through the integration of these platform capabilities.
In addition to benefiting from enterprise data controls and privacy protections inherent in Google Cloud’s GenAI, Maxis will focus on adopting a holistic framework that integrates data, AI, and cybersecurity. This approach is intended to enhance digital resilience and create a safer and more secure environment for both customers and operations.
Maxis CEO Goh Seow Eng expresses confidence in Google Cloud’s ability to support these endeavors, providing scalability, reliability, and advanced capabilities. He looks forward to developing impactful solutions that leverage GenAI capabilities, emphasizing the potential for automation, employee empowerment, and streamlined processes.
Google Cloud Malaysia Country Manager Patrick Wee highlights the partnership’s origins in 2020 when Maxis first utilized Google Cloud’s unified data management and machine-learning platforms. Wee applauds Maxis for establishing an AI-ready foundation, enabling the application of Google Cloud’s enterprise-grade GenAI capabilities to unlock the full potential of data and drive tangible business value.
Wee sees this move empowering Maxis employees to extract insights from vast amounts of data in natural language, streamlining operations, speeding up the introduction of new digital services, and enhancing customer experiences. Maxis plans to extend GenAI insights through community programs and continue developing practical GenAI solutions for data analytics and cybersecurity, offering up-skilling opportunities to its employees in the evolving AI-driven world.
