HCLTech, a prominent global technology company, has been recognized as the fastest-growing IT services brand, experiencing a remarkable +15.9% year-over-year growth in brand value among the top 10 IT companies globally. This information is derived from the 2024 Brand Finance Global 500 and IT Services Top 25 Report released in Davos. Brand Finance, a leading independent brand valuation and strategy consultancy, employed a methodology that assesses a brand’s strength based on factors such as investments in marketing, client and employee perception, and overall business performance.
HCLTech’s impressive brand growth follows strategic brand transformation initiatives undertaken 15 months ago. These efforts, marked by a new brand identity and positioning, revolve around the theme of Supercharging Progress™ and the company’s refreshed purpose – To bring together the best of technology and people to supercharge progress.
Jill Kouri, Global CMO of HCLTech, expressed satisfaction with the recognition, highlighting that the brand has played a crucial role in accelerating the company’s journey by reinforcing differentiation, strengthening client and employee loyalty, and showcasing commitment to sustainability and corporate social responsibility.
David Haigh, CEO of Brand Finance, praised HCLTech’s rapid and resilient increase in brand value and its accelerated growth trajectory in recent years. HCLTech is noted for excelling in both volume growth and profitability, indicating strong engagement with clients and the ability to capitalize on emerging market potential ahead of peer brands in the industry.
With a comprehensive portfolio encompassing digital, engineering, cloud, AI, and software capabilities, HCLTech has evolved into a leading global tech company over the last three decades. Positioned to unlock the best value from GenAI for its clients worldwide, the company stands out with its holistic portfolio, core engineering DNA, and decades of operational experience in AI.
Zulfia Nafees, Global Head of Brand at HCLTech, highlighted the exhilarating journey of the brand over the past year, marked by a rejuvenated brand identity and positioning. This transformation is evident through campaigns, platforms, and the actions, culture, and values exhibited by the company’s workforce of over 224,000 HCLTechies who serve as brand ambassadors. Building on this momentum, HCLTech looks forward to implementing strongly differentiated go-to-market campaigns in the coming year.
