Cloudflare Enters Observability Market with Acquisition to Enhance Serverless Performance.

Cloudflare, Inc. (NYSE: NET), a leading connectivity cloud provider, has made its foray into the observability market by acquiring Baselime, a cloud-native observability platform.

Cloudflare, Inc. (NYSE: NET), a leading connectivity cloud provider, has made its foray into the observability market by acquiring Baselime, a cloud-native observability platform. This move will allow Cloudflare to leverage Baselime’s technology within its developer platform, enabling a comprehensive solution for addressing the challenges of observability in serverless applications.

In today’s landscape, serverless architectures encompass entire applications, covering compute, databases, storage, queues, and more. However, observability remains a common weakness in serverless setups, often sacrificing visibility into application behavior for scalable infrastructure that requires minimal management. Effective development and debugging of production applications demand insights into trends, performance bottlenecks, and error isolation to ensure ongoing reliability, scalability, and security. Providing developers with this level of visibility, ideally within a single platform, is crucial when selecting a development platform.

Matthew Prince, co-founder and CEO of Cloudflare, emphasized the importance of integrating top-tier observability tools into their developer platform to maintain leadership in the developer ecosystem. By acquiring Baselime, Cloudflare aims to elevate the standard of serverless observability and make these insights accessible to every developer on their platform.

This acquisition empowers Cloudflare to address the observability needs of developers, facilitating the deployment of services in production environments. Developers will gain capabilities to identify issues in releases, investigate bugs and regressions, optimize performance, and manage the cost of serverless applications by analyzing request rates and latency sources.

Baselime’s integration into Cloudflare’s developer platform will enable developers to:

  • Analyze observability data comprehensively across various parameters to pinpoint errors, requests, or performance issues at user-specific or application-wide levels.
  • Embrace OpenTelemetry-based tools and standards to seamlessly integrate with different application frameworks and cloud providers, simplifying instrumentation for rich observability data.
  • Extract actionable insights from observability data through enhancements in developer experience, including real-time error tracking, actionable alerts, trace diagrams, an intuitive query engine, and an AI debugging assistant.

Boris Tane, founder and CEO of Baselime, expressed enthusiasm about joining forces with Cloudflare, citing Cloudflare’s vast ecosystem and trust among developers. This collaboration promises to deeply integrate Baselime’s capabilities into a platform that empowers millions of developers worldwide, facilitating rapid application development, deployment, and troubleshooting.

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