Analytics specialist SAS has taken a significant step in its growth journey by entering into a global distribution agreement with Tech Data. This strategic move underscores SAS’s commitment to leveraging the channel for expansion, with a specific focus on the Asia Pacific (APAC) region.

The agreement encompasses key APAC markets, including Singapore, Malaysia, Thailand, Australia, New Zealand, Indonesia, Vietnam, Japan, South Korea, India, and the Philippines. SAS aims to bolster its presence and impact in these regions by tapping into Tech Data’s extensive network and capabilities.

One of the key benefits for SAS resellers under this agreement is gaining access to additional expertise, dedicated regional support, and an expanded market reach. The collaboration with Tech Data is structured to empower SAS partners, allowing them to concentrate on business growth and enhancing customer experiences.

SAS’s Vice President of Global Channels, John Carey, highlighted the significance of embracing distribution channels in their growth strategy. This move not only opens up new avenues for SAS but also provides a platform for its partners to thrive and succeed in the dynamic analytics landscape.

By strategically aligning with Tech Data, SAS is poised to navigate the complexities of diverse APAC markets effectively. The distribution model is geared towards creating a symbiotic relationship, enabling partners to optimize their efforts in promoting SAS solutions while ensuring customers receive top-notch analytics services.

This global distribution agreement signifies SAS’s commitment to collaborative growth and innovation in the analytics domain. As the company embraces indirect channels, it anticipates a positive impact on its overall growth trajectory, with Tech Data serving as a key ally in realizing these ambitions.