In a groundbreaking move, Hyundai Motor Company and Amazon have unveiled a strategic partnership that encompasses a revolutionary digital auto shopping experience, cloud transformation using Amazon Web Services (AWS), and enhanced in-car interactivity with Alexa Built-in.

1. Amazon’s U.S. Store Integration for Auto Dealers (2024):
   1. In a first-of-its-kind initiative, auto dealers will be able to sell vehicles directly through Amazon’s U.S. store starting in 2024.
   1. Hyundai emerges as the inaugural brand offering customers the convenience of purchasing a new car online, selecting preferences such as model, trim, color, and features.
   1. This digital shopping experience streamlines the process, allowing customers to check out with chosen payment and financing options, enhancing convenience and accessibility.
2. Hyundai’s Cloud Transformation with AWS:
   1. Hyundai has chosen Amazon Web Services (AWS) as its preferred cloud provider to propel its digital transformation.
   1. A multiyear agreement solidifies Hyundai’s shift to a cloud-first technology strategy, leveraging AWS capabilities spanning compute, storage, database, analytics, artificial intelligence, and IoT.
   1. The partnership facilitates Hyundai’s migration of on-premises applications, fostering a data-driven approach across research, product engineering, and customer engagement.
   1. AWS and Hyundai collaborate on a Master Builder training program, certifying Hyundai engineers in essential cloud skills, reinforcing a commitment to innovation.
3. Enhanced In-Car Experience with Alexa Built-in (2025):
   1. Hyundai’s next-generation vehicles, starting in 2025, will feature an advanced hands-free Alexa experience.
   1. Drivers can seamlessly integrate Alexa into their in-car experience, controlling music, podcasts, reminders, to-do lists, and smart home devices.
   1. Alexa’s voice-control functionality extends to traffic updates, weather reports, and in-vehicle media navigation, even in areas with intermittent internet connectivity.

The Hyundai-Amazon partnership represents a transformative leap, offering customers an unparalleled online auto shopping experience, propelling Hyundai’s digital evolution with AWS, and enhancing in-car connectivity through Alexa Built-in.