Global cybersecurity leader Gen has unveiled its top cybersecurity predictions for 2024, emphasizing the rise of highly individualized threats and the significant role of Artificial Intelligence (AI) in shaping cyber threats. The company’s experts highlight the need for consumers to exercise caution, especially with the increasing sophistication of cyber threats.

Key Predictions for 2024 by Gen:

1. Advancements in AI Driving Cybercrime Surge:
   1. Gen anticipates a landmark year for AI capabilities diversification.
   1. Cybercriminals are expected to leverage AI for text-to-video and multimedia creation, making it harder to distinguish between genuine and generated content.
   1. The use of AI in perpetrating fraud, creating sophisticated and believable scams, is foreseen.
2. Social Engineering with AI-Generated Content:
   1. Cybercriminals will intensify social engineering attacks using AI-generated content on social media.
   1. Fake news, deceptive advertisements, deepfakes of public figures, and AI-generated direct messages will become more prevalent.
   1. Business Communication Compromise (BCC) attacks are expected to evolve, employing AI to mimic senior executives’ voices or appearances.
3. Digital Blackmail Targeting Individuals and Businesses:
   1. Gen predicts a shift towards more targeted digital blackmail, with cybercriminals exploiting VPN infrastructure and attacking cloud infrastructure.
   1. Extortion methods will evolve beyond traditional encryption, including sextortion.
4. Surge in Spyware and Extortion within Mobile Apps:
   1. Malicious practices within the instant loan app industry are anticipated to rise.
   1. Fake chat applications targeting mobile devices may conceal crypto-stealing or spyware modules.
5. Rising Threats in Cryptocurrency:
   1. The rapidly evolving cryptocurrency landscape will offer new opportunities for cybercriminals.
   1. Gen experts foresee cybercriminals targeting crypto owners through breaches in exchanges, cross-currency exchange protocols, malware-as-a-service stealers, and smart contract exploitation.

As cyber threats become more sophisticated in 2024, Gen emphasizes the importance of empowering consumers with tools, knowledge, and tips to protect their Digital Freedom. Recommendations include being skeptical of suspicious communications, managing passwords securely, and investing in privacy, security, and identity protection tools.

Gen aims to provide comprehensive cybersecurity solutions through its family of Cyber Safety brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, to ensure the safety and privacy of users in the digital realm.

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