In a forward-looking analysis, Imperva experts predict that generative AI will play a pivotal role in reshaping the cybersecurity landscape in 2024. The emergence of generative AI, both for attackers and defenders, is expected to significantly impact how organizations safeguard their data.
Karl Triebes, Imperva SVP, and General Manager for Application Security, envisions a future where a substantial portion of web traffic—possibly 70% to 80%—will originate from bots. Generative AI solutions, employing automated web crawlers, are anticipated to drive this growth, scraping websites and collecting information from the internet.
As generative AI becomes more prevalent, data scraping is expected to pose challenges for organizations, particularly concerning the training of large learning models (LLMs) that underpin generative AI tools. The rise of AI-based coding is also anticipated, automating routine tasks and potentially aiding hackers in executing more complex exploits.
The use of generative AI in perpetrating fraud is highlighted, with attackers potentially leveraging AI to impersonate individuals for social engineering attacks. AI’s ability to understand and create text communications that closely resemble human-created content poses a risk, enabling attackers to target and deceive individuals more effectively.
API Security is identified as another focal point for 2024, with organizations urged to take a proactive approach in identifying, classifying, and protecting all API endpoints. Large enterprises, with revenues over $100 billion USD, are considered three to four times more likely to experience API insecurity than smaller businesses.
Lebin Cheng, VP of API Security at Imperva, anticipates a shift in how organizations address API security, with increased investment in solutions seamlessly integrated into existing Application Security technology stacks.
Data security innovation is predicted to be a key theme in 2024, with organizations exploring new technologies to understand and manage data risk effectively. The rise of hybrid and multicloud environments is expected to drive the need for robust data security protection across diverse systems.
Consolidation in the security market is anticipated, leading to end-to-end solutions. The experts suggest that comprehensive solutions will empower Chief Information Security Officers (CISOs) to deliver a layered model of protection. Industry consolidation is expected to enhance enterprise data asset coverage, decrease skill requirements, and foster better collaboration between traditionally segmented technologies.
As organizations adapt to the changing cybersecurity landscape, Imperva emphasizes the need for continuous discussions with partners and customers to understand evolving concerns and priorities in 2024.
