Welcome to CXO TV’s Marketing Monday, where we bring you continuous insights into the dynamic world of marketing. In this episode, we have the privilege of hosting Fabian Sossa, Senior Director of Customer & Experience Marketing for Asia Pacific & Japan.
With over 150 episodes completed, Marketing Monday has become your go-to source for staying updated on the latest trends and strategies in marketing. Fabian Sossa brings a wealth of experience and expertise to the table, having worked with leading global companies such as IBM, Cisco, and VMware. As we delve into the conversation, Fabian shares invaluable insights into the field of B2B marketing, emphasizing the importance of segmentation and personalization in crafting effective marketing strategies. He highlights the significance of understanding your audience, whether in the enterprise, corporate, commercial, or SMB segment, and tailoring your approach accordingly. The conversation unfolds as Fabian discusses the current trends and challenges in customer experience and marketing landscape across the APJ region. With the rise of AI and emerging technologies, he emphasizes the need for leveraging technology to drive personalized customer experiences. Fabian sheds light on the importance of account-based marketing (ABM) and aligning marketing efforts with sales to maximize collaboration and results. Furthermore, Fabian touches upon the role of technology in shaping customer experiences and driving marketing initiatives. He emphasizes the importance of integrating marketing technology stacks and leveraging automation to deliver personalized and targeted campaigns. Fabian also discusses successful marketing campaigns and initiatives that have made a significant impact in the APJ region, showcasing the power of insights-driven marketing strategies. As the conversation progresses, Fabian shares valuable advice for aspiring marketing leaders for the remaining quarters of 2024 and beyond. He emphasizes the importance of defining and measuring KPIs to demonstrate the ROI of marketing efforts. Fabian underscores the need for innovation and continuous improvement, urging marketers to assess their marketing technology stacks and invest in emerging technologies to stay ahead of the curve. In conclusion, this episode of Marketing Monday provides invaluable insights and strategies for driving success in APJ marketing. Whether you’re a seasoned marketer or aspiring leader, Fabian Sossa’s expertise offers valuable guidance for navigating the ever-evolving landscape of marketing. Subscribe now to CXO TV for more updates and stay ahead in your marketing journey.
