Explore the dynamic world of marketing with Sujoy Sen, Chief Marketing Officer, Asia at Kyndryl. In this in-depth discussion, Sujoy shares his two-decade journey in the industry, highlighting the evolving role of CMOs in the wake of personalized advertising, AI-powered chatbots, and predictive analytics.

Discover Kyndryl’s unique approach to brand building in Asia, focusing on existing clients and deepening relationships with key accounts. Gain valuable insights into the challenges and priorities for 2024, and learn how Kyndryl integrates sustainability into its marketing strategy. Sujoy Sen’s advice for marketing leaders provides a roadmap for success, emphasizing the importance of business outcomes, understanding customer patterns, and early involvement in business development.

Join us for a journey through marketing excellence with Sujoy Sen on @CXOTVnews‘s Marketing Monday!