In this engaging discussion on CXO TV, we explore the ever-evolving landscape of B2B marketing. Santhosh NS, Senior Regional Marketing Manager for Southeast Asia and Korea at VMware shares his valuable insights gained from over a decade in the marketing industry. The conversation delves into the impact of technology, AI, and data on modern marketing, along with the importance of staying ahead of the competition.

Discover how B2B marketing is evolving, from AI-driven personalization to automation and orchestration. Learn about the power of short videos, social media, and content marketing. Explore the significance of account-based experience (ABX) in crafting meaningful customer relationships.

Join us as we look to the future of B2B marketing, embracing innovation, creativity, and the exciting possibilities that lie ahead. Don’t miss this thought-provoking session that promises to reshape your perspective on modern marketing.