Prashant Jain, Head of Marketing at HP UK, joins CXO TV’s Marketing Monday series to share insights into the evolving landscape of marketing, technology, and customer engagement.

With over 150 episodes, Marketing Monday has been a platform to delve into industry trends and practices. In this episode, Prashant discusses his journey into marketing, highlighting the dynamic and complex nature of the field. He emphasizes the importance of human insights and communication in influencing consumer behavior, while also addressing the transformative impact of AI and data analytics in modern marketing strategies.

Prashant elaborates on HP’s focus on the PC category, foreseeing a renaissance driven by AI integration, which enhances learning, work, creation, and play experiences. He underscores HP’s commitment to promoting work-life balance and well-being through innovative IT solutions. Furthermore, Prashant sheds light on HP’s utilization of AI analytics for segmentation, content creation, and community engagement, enabling personalized marketing campaigns tailored to diverse customer segments.

Addressing the challenges of implementing AI analytics, Prashant emphasizes the need for structured data, data privacy, and a culture of experimentation within organizations. He shares HP’s successful marketing campaigns leveraging AI segmentation and personalized content creation to target specific audience segments effectively. Additionally, Prashant discusses the metrics used to evaluate the success and ROI of HP’s AI analytic initiatives, emphasizing the importance of measuring marketing influence and incremental spend.

In conclusion, Prashant offers insights for marketing leaders, advocating for the creation of new digital products and revenue streams while prioritizing creativity, technology, and ethical considerations. As the future of marketing unfolds, Prashant envisions an exciting landscape where innovation and customer engagement drive success.