Join us every Monday for an insightful chat series, Marketing Monday, where we delve into the world of marketing with industry leaders. Today, on CXO TV’s Marketing Monday, we are thrilled to have Behzaad Habibi, Marketing Director, APJ Channel, Alliances & Service Providers at Veeam Software.

Behzaad shares his journey into the dynamic and complex world of marketing, reflecting on the 150+ episodes of Marketing Monday and the diverse insights shared by top marketers. Despite the overwhelming number of episodes, Behzaad aims to add value to the conversation. He reveals that his entry into marketing was somewhat accidental, despite pursuing an MBA in marketing. His early career involved diverse tasks, from creating voicemails to serving coffees, where the idea of a marketing career seemed distant. However, as years passed, he found his niche in the creative and scientific aspects of marketing, emphasizing the profession’s ability to transform innovative ideas into marketable products. Behzaad acknowledges the evolving landscape of marketing, driven by advanced tools and analytics that enable informed decision-making and efficient budget management. He emphasizes the blend of creativity and science in marketing, highlighting the profession’s adaptability and the role of marketers as “dream merchants” who bring innovations to the mainstream. When asked about the perception that a sales background is essential for a successful marketer, Behzaad acknowledges the advantage of understanding P&L and business nuances. He emphasizes the need for marketers to align with sales teams, driving value that translates into revenue and fostering collaboration across domains within an organization. Behzaad discusses Veeam’s approach to customer engagement and retention, emphasizing the customer-centric perspective that drives their marketing efforts. He highlights the exceptional talent within the organization and the focus on simplifying the lives of end-users through data management solutions.