Wavemaker has launched their own version of Automation software technology – Intelligence Engine – into their daily operations. Automation has become more commonly used for business continuity across the technology, finance, and pharmaceutical industries since COVID-19 made headlines, while Wavemaker has established itself as one of the earliest adopters of Automation in incorporating digital transformation into work processes in the media sector. Its implementation primarily attempts to free its employees from tedious but essential repetitive tasks, allowing them to focus more on emotionally and intellectually stimulating work that cannot be performed by pre-programmed software.
Henry Wang, Chief Product Officer, Wavemaker China, said, “We launch Wavemaker Intelligence Engine (WIE), to help our people, our partners, and our clients to release more energy to push our boundaries, to transform the work we do, and the future value we provoke. With the help of our Intelligence Engine, every passionate Wavemaker comes together more often to strengthen our collaboration and provoke ever more innovative solutions for our clients. Also, we hope this technology can help future-proof our business and support our goal to achieve better sustainability in human resources and finance functions.”
Wavemaker has recognized possibilities and made strategies to accomplish this goal using WIE. Since the technology’s initial implementation, the company has been optimizing its business processes and increasing its overall capability, as Automation modules can automate repetitive yet basic marketing tasks such as advertisement and campaign monitoring with impressive accuracy, while also being proficient in handling work that requires higher levels of coordination such as invoice generation, email communications and processing, and so on. WIE can continue its operations 24/7 without interruption by outsourcing these routine procedures to pre-programmed software modules, eliminating human error, and ensuring that all stakeholders benefit from an exceptional experience at a pace that is hard to match manually.
The introduction of WIE across its workforce has helped Wavemaker achieve its aim of increasing employee dedication and morale. WIE enables Wavemaker to channel more individual time and energy to performing creative tasks and producing more value for both the company and its clients, which is critical for a media agency. The freshly released potentials, in turn, provide up a lot of room for additional staff talent enhancement. Wavemaker has transformed their work environment into a really more sustainable and employee-centered workplace by introducing Intelligence Engine.
Tanya Xing, a member of one of the first teams to apply automation on an operational level, said, “I am excited to witness the company moving towards digital transformation. The deployment of Intelligence Engine greatly alters the way we work and allows us to focus more on higher-value work.”
Given the fact that its various benefits are now evident, the Wavemaker China Automation Team will continue to work on enhancing WIE applications to make the company’s automation smarter, more user friendly, and capable of performing multiple tasks simultaneously.
