Trust Bank has launched Trust+, Singapore’s first fully digitized elevated banking experience, providing customers with an enhanced and rewarding financial journey. To qualify for Trust+, customers need to maintain a minimum average daily deposit balance of $100,000, and the upgrade happens automatically, eliminating complex applications or eligibility uncertainties. Trust+ offers a competitive interest rate of up to 3% on balances up to $500,000, one of the highest in the market, along with exclusive benefits, rewards, and an improved app experience.
Existing Trust customers can also benefit from a bonus tier of interest, exclusive advantages, a unique app experience, and priority in-app customer service. The introduction of the Balance Bonus Rate scheme allows customers with a monthly average daily balance of $100,000 to earn an additional 0.5% interest annually, making them eligible for Trust+ and its diverse perks.
Trust+ members enjoy custom deals, memberships, and attractive offers from selected entertainment, dining, and lifestyle partners, including Golden Village Gold Class, Edge at Pan Pacific Singapore, Far East Hospitality, Standing Sushi Bar, Tanuki Raw, Tenuta by Park90, The Dragon Chamber, and Tribal.
The Trust+ app features an elegant black and gold theme, prioritizing customer service with 24/7 priority access to customer service advisors. Future enhancements include the introduction of a stylish metal bank card. Michal Bialer, Chief Product Officer at Trust Bank, expressed confidence in Trust+ and highlighted its unique program built around customer feedback.
Dwaipayan Sadhu, CEO at Trust Bank, expressed excitement about delivering another innovative market-first with Trust+. He emphasized the bank’s comprehensive range of products and services, including savings, credit cards, supplementary cards, loans, insurance, and an extensive benefits ecosystem, all designed to provide customers with a delightful and innovative banking experience.
