TraceLink, one of the leading digital network platform firms, has announced the appointment of Rinus Strydom as Chief Revenue Officer.

Rinus will oversee TraceLink’s global sales and alliance teams and will be responsible for scaling the company’s operations.

Rinus Strydom has over two decades of enterprise technology experience. Rinus has been the driving force behind growth initiatives at SAP, Commerce One, Perfect Commerce, Ariba, Hubwoo, and Tradeshift. His experience as a leader in a variety of customer-facing roles, including Chief Revenue Officer, Chief Marketing Officer, head of Alliances, product management, and solutions consulting, provides the foundation for fast scaling the TraceLink sales team.