Stagwell has expanded its presence in the Asia-Pacific (APAC) region with the opening of its newest global office, Stagwell Malaysia. In November 2021, Stagwell will open its regional headquarters in Singapore.
In the new site, Stagwell’s travel content and media brand, Ink, will collaborate with Assembly, a worldwide omnichannel media firm delivering media and more.
Ink has expanded its cooperation with Malaysia Airlines to offer sponsorship and advertising possibilities at the airport, onboard flights, and at home as part of the office inauguration. Ink is actively recruiting to support its growth.
Assembly, which recently received recognition from two of the most prestigious local marketing award bodies, Marketing Excellence Malaysia and MARKies Malaysia, for its market-leading work across media, will expand its staff to support the growth ambitions of local Malaysian brands while continuing to support global businesses in the market.
Randy Duax, Managing Director, Asia-Pacific, Stagwell, said, “As Malaysia celebrates its Independence Day, we are excited to establish our newest global entity in Kuala Lumpur. Malaysia’s GDP grew 9 percent last quarter and e-commerce transactions are expected to grow 25 percent per year over the next few years. For the kinds of innovative and disruptive clients our network serves and the kind of talent we have in our portfolio, we’re uniquely positioned to amplify brands into, out of, and within Malaysia.”
In the APAC region, Stagwell employs nearly 2,000 people at agencies such as creative network 72andSunny, communications firm Allison+Partners, creative agency Anomaly, global omnichannel media agency Assembly (named the 2021 Media Agency of the Year for Asia-Pacific by The Drum), digital transformation agency Code and Theory, creative collective Forsman & Bodenfors, (named top creative agency in Singapore by Campaign Brief), travel content and media brand INK, multilingual content agency Locaria, path-to-purchase shop MMI Agency, and consumer research agency National Research Group.
Furthermore, Stagwell’s cutting-edge affiliate network now includes 70 active and independent agency brands. Beyond Media Global (Guangzhou, Hong Kong, Sydney, and Taipei), creative agency Enormous (Gurgaon, Mumbai), influencer agency Metric Design Studio (Shanghai), and digital and content full-service agency Serviceplan are Stagwell’s affiliate partners in APAC (Kuala Lumpur, Shanghai, Seoul).
