Singtel has announced a groundbreaking partnership with Google to introduce Rich Communication Services (RCS) with Rich Business Messaging for its business customers in Singapore, marking the first availability of such services in the country. This collaboration represents a significant advancement in SMS services, with Google’s RCS enabling Android devices to receive high-quality multimedia content and perform tasks like appointment scheduling or delivery tracking.
Leveraging Singtel’s extensive network, RCS will seamlessly integrate into the native SMS application of Android smart devices without requiring any user intervention. This integration opens up new possibilities for businesses across various sectors to engage with their customers through enhanced and immersive mobile messaging experiences. The RCS services are anticipated to be accessible to Singtel’s business customers in Singapore in the first quarter of 2024.
Mr. Terence Lai Tuck Leong, Vice President of Digitalisation, Products, and Partnerships at Singtel Singapore, highlighted the significance of this collaboration for businesses. He stated, “Through this collaboration, we’re providing businesses a powerful communication tool that will help them provide richer content and improve the quality of their engagements with their customers, thereby strengthening their relationships. It will also support their innovation and digital transformation efforts in line with expectations from customers who are increasingly savvy and seeking smoother, frictionless interactions with their service providers.”
Mr. Jason Choy, Director of Android & Business Communication Product Partnerships, International, Google, expressed pleasure in collaborating with Singtel, stating, “We are pleased to collaborate with Singtel to bring RCS Business Messaging to users in Singapore. As Asia’s leading communications technology group, we believe that Singtel can provide reliable telecommunication solutions to business players, including support for RCS. We hope this service will support digital transformation in various types of businesses and open new opportunities for future business innovation.”
Singtel offers a comprehensive suite of communication and collaboration products tailored for modern enterprises navigating the digital business landscape. Their offerings span business telephony, integrated communication services, and advanced platforms for audio/video conferencing and virtual meetings. These solutions aim to create a seamless communications experience for businesses of all sizes.
