SQREEM Technologies, a startup specializing in artificial intelligence (AI) platforms, has completed the acquisition of Trade Indy, an advertising technology company, for a sum of US$30 million through a share swap transaction.
Founded in Melbourne in 2014 by siblings James and Mike Robertson, Trade Indy has operated primarily on self-funding without external venture capital investment. The company, which boasts a workforce of 28 employees, specializes in aiding clients in optimizing multichannel digital marketing campaigns, leveraging data insights to gauge customer spending patterns. With operations spanning Australia, Southeast Asia, the Middle East, and North America, Trade Indy has established a notable presence across various global markets.
Ian Chapman-Banks, CEO and co-founder of Sqreem, expressed plans for further expansion through acquisitions, particularly targeting opportunities in Europe and the UK. The company intends to secure additional funding to facilitate both acquisitions and organic growth initiatives.
Established in 2010, Sqreem now boasts a workforce of 120 employees following the Trade Indy acquisition. The company’s core focus lies in developing AI-driven solutions designed to assist businesses in identifying valuable customer segments through comprehensive analysis of their online behaviors. Sqreem’s global footprint spans 80 countries, with physical offices situated in key locations such as Singapore, Tokyo, Jakarta, and several other cities.
In a previous acquisition move in 2021, Sqreem acquired Gamma SSP, an advertising solutions platform headquartered in Singapore. The company has also cultivated strategic partnerships with industry players such as Rakuten, collaborating to deliver AI-based marketing solutions, and English rugby union club Saracens, providing consumer intelligence services.
These developments underscore Sqreem’s commitment to expanding its market presence and enhancing its AI-driven capabilities to meet the evolving needs of clients across diverse industries and geographies.
