Sinch AB (publ), a provider of Customer Communications Cloud facilitating meaningful interactions between businesses and customers, has announced the appointment of Wendy Johnstone as Executive Vice President APAC. Wendy, a seasoned professional with over 25 years of experience in the technology and SaaS sectors across EMEA and APAC, previously held the position of Senior Vice President Asia Pacific and Japan at Zendesk. Her extensive background makes her a valuable addition to Sinch’s Global Leadership Team.

Laurinda Pang, Sinch CEO, expressed excitement about Wendy Johnstone joining as the new Executive Vice President for the APAC region. Laurinda highlighted Wendy’s crucial role in advancing strategic initiatives, seizing emerging opportunities, and cultivating strong relationships with partners, clients, and employees. With Wendy’s strategic vision and empathetic leadership, Sinch is confident in her ability to drive innovation, foster cross-functional alignment, enhance operational efficiency, and achieve accelerated growth in the dynamic and diverse APAC market.