Pure Storage, an IT innovator known for its cutting-edge data storage technology and services, has appointed Fredy Cheung as the Area Vice President for Asia, overseeing ASEAN, Greater China, India, and Korea. Based in Hong Kong, Cheung will lead sales operations in the region, collaborating with Pure Storage’s expanding customer base to leverage the company’s innovative and sustainable all-flash solutions available as-a-service for business advantage.
Major concerns for organizations in Asia, including artificial intelligence, data center modernization, environmental sustainability, and data protection, are driving growth in the storage market. According to IDC’s Worldwide Quarterly Enterprise Storage Systems Tracker 2023 Q3 Forecast, the external OEM storage market in Asia is projected to grow from US$9.4 billion in 2024 to US$10.9 billion in 2027, with Pure Storage exhibiting the fastest year-on-year growth of 46.6% in calendar Q3 of the previous year across these markets.
With a wealth of experience in technology companies like Cisco and 3Com, covering various parts of Asia, Cheung is well-positioned to help Pure Storage capitalize on its growth momentum in the region. His extensive background in building high-performing teams, guiding organizations through digital transformation, and fostering motivated channel partners has earned him widespread respect in the industry.
Nathan Hall, Vice President, Asia Pacific & Japan, Pure Storage, expressed his delight in welcoming Fredy to the senior leadership team, emphasizing Pure Storage’s unique position as the sole enterprise storage vendor offering environmentally sustainable all-flash storage solutions for diverse workloads. Fredy Cheung shared his excitement about the growth potential in the Asia region, expressing eagerness to bring Pure Storage’s advanced all-flash solutions to enterprises grappling with priorities such as AI, environmental sustainability, data center modernization, and data protection.
Despite a slowdown in the external storage market in 2023, IDC remains optimistic about a rebound in the Asia Pacific (excluding Japan and ANZ) in the next 12 to 24 months. Enterprises, gearing up their digital efforts to stay competitive, are contributing to the escalating growth of data and increasing demand for agile and resilient storage infrastructure, according to Cynthia Ho, Associate Research Director, Enterprise Infrastructure, IDC Asia Pacific.
