PubMatic, a leading independent digital advertising technology company, has appointed Luke Smith as Senior Director for Connected TV (CTV) and Online Video in the Asia-Pacific (APAC) region. Smith, who brings valuable experience from his previous role at Seven West Media, will collaborate with PubMatic’s APAC commercial teams to strengthen partnerships with broadcasters, publishers, and agency buyers.

In his previous position as Head of Programmatic Sales and Audiences at Seven West Media, Smith led the company’s programmatic-first strategy during the launch of 7plus in the Australian market. With eight years of experience in the UK, including a role as Senior Business Director at The Exchange Lab, Smith has a robust background in the digital advertising industry. He also served as co-chair of the Video Council for IAB Australia.

Starting his new role in the coming year, Smith will focus on advancing PubMatic’s strategy for CTV, over-the-top (OTT), and online video across the APAC region. His responsibilities will include defining PubMatic’s roadmap, overseeing product feedback, and managing regional requirements in collaboration with the product and engineering teams.

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, expressed excitement about Smith joining the team and highlighted the wealth of experience he brings to the role. Barnes looks forward to the impact Smith will make in building CTV and online video expertise and scaling operations in the APAC region in 2024.

Smith, based in Melbourne, will report directly to Jason Barnes, contributing his industry insights to PubMatic’s leadership in the APAC market.

This appointment reflects PubMatic’s commitment to enhancing its capabilities and leadership in the dynamic digital advertising landscape, particularly in the burgeoning CTV and online video segments in the APAC region.