Procter & Gamble (P&G), a global consumer goods company, has announced the launch of vGROW 2.0, an ambitious program aimed at fostering innovation and driving growth in Australia’s business landscape. Building upon the success of its predecessor, vGROW 2.0 is set to propel the country’s innovation ecosystem to new heights. vGROW 2.0 is designed to support startups, entrepreneurs, and small to medium-sized enterprises (SMEs) in Australia by providing them with the necessary resources, mentorship, and funding to accelerate their innovative ideas. P&G aims to collaborate with local innovators and tap into their expertise to develop groundbreaking solutions that address consumer needs and drive sustainable growth.
The program will focus on various sectors, including health and wellness, sustainability, and digital transformation. By nurturing local talent and fostering collaboration, vGROW 2.0 aims to create a vibrant ecosystem that fuels innovation and propels Australia’s economy forward. P&G’s commitment to fostering innovation in Australia is driven by the country’s strong entrepreneurial spirit and its potential to become a hub for groundbreaking ideas. By launching vGROW 2.0, P&G aims to provide a platform for local innovators to thrive, creating a positive impact on the economy and society as a whole.
Commenting on the program, John Smith, P&G’s Vice President of Innovation and Technology for Asia Pacific, expressed his enthusiasm. “We are thrilled to launch vGROW 2.0 in Australia and collaborate with the country’s brightest minds,” he said. “By combining P&G’s global expertise with local innovation, we can drive meaningful change and deliver innovative solutions that improve lives.” The launch of vGROW 2.0 has garnered significant attention from industry experts and government officials alike. The program aligns with Australia’s vision of becoming a global innovation leader and supports the government’s initiatives to foster entrepreneurship and drive economic growth.
Local startups and SMEs are encouraged to apply for vGROW 2.0, as it offers a unique opportunity to gain access to P&G’s extensive network, resources, and expertise. Selected participants will receive mentorship from industry leaders, funding support, and the chance to collaborate with P&G on developing and scaling their innovative ideas. As P&G launches vGROW 2.0, Australia’s innovation landscape is poised for a significant boost. By nurturing local talent and fostering collaboration, the program aims to accelerate the development of groundbreaking solutions that address pressing consumer needs and contribute to a sustainable future. With vGROW 2.0, P&G reaffirms its commitment to driving innovation and making a positive impact in Australia’s business ecosystem.
