Prime Focus Technologies (PFT), a leading media technology company, has announced a strategic collaboration with Microsoft to unlock new revenue streams from Active Archives. This partnership aims to revolutionize the media industry by leveraging the power of Microsoft’s advanced technologies. PFT, known for its expertise in media asset management and content operations, has joined forces with Microsoft, a global technology giant, to explore innovative ways to monetize Active Archives. Active Archives refer to the vast repositories of media content that are often underutilized due to challenges in accessing, managing, and monetizing them effectively.
By combining PFT’s deep domain knowledge and Microsoft’s cutting-edge technologies, this collaboration seeks to transform Active Archives into valuable assets that generate revenue for media companies. PFT’s flagship product, CLEAR™ Media ERP, will be integrated with Microsoft Azure, a cloud computing platform, to enable seamless access, storage, and management of media content. The collaboration will leverage Microsoft’s AI capabilities, including machine learning and cognitive services, to unlock the true potential of Active Archives. By applying intelligent algorithms and data analytics, PFT and Microsoft aim to identify valuable content, automate metadata extraction, and enable targeted content monetization strategies.
This partnership holds immense promise for media companies, as it will enable them to tap into previously untapped revenue streams. By leveraging the power of Active Archives, media organizations can repurpose and monetize their vast content libraries, reaching new audiences and maximizing their return on investment. The collaboration between PFT and Microsoft is expected to drive innovation in the media industry, empowering content creators and distributors to unlock the value of their archives. By harnessing the scalability and reliability of Microsoft Azure, combined with PFT’s expertise in media operations, this partnership aims to revolutionize the way media companies manage and monetize their content.
