Channel Factory, a prominent global platform for brand suitability and contextual advertising, has appointed Kartik Mehta as the Head of Asia – Growth Markets, signaling a strategic move to bolster its presence in emerging markets. With over ten years of experience in tech sales, Mehta’s role will focus on driving Channel Factory’s expansion in Asia while contributing to its ongoing global growth.
Mehta’s career highlights include significant achievements in technology sales and market expansion since 2013. Notably, he spearheaded the launch and development of emerging markets in Asia/Southeast Asia, the Middle East, and Africa for companies like Vserv and YouAppi. Additionally, Mehta played a pivotal role in Silverpush’s expansion into North America and the UK.
In his recent position as Chief Revenue Officer/Chief Operating Officer at Silverpush, Mehta was instrumental in the company’s global business growth, overseeing expansion into over 15 geographies and achieving double-digit million-dollar earnings. He also introduced new revenue streams through strategic programmatic partnerships and received numerous industry accolades.
Prior to his focus on technology sales, Mehta accumulated over a decade of experience at renowned global advertising agencies such as JWT, Ogilvy, and Cheil. Recognized for his expertise, Mehta is a sought-after speaker at industry forums including iMedia and MMA.
Robin Zieme, Chief Growth Officer at Channel Factory, emphasized the significance of Mehta’s appointment in driving the company’s global strategy, particularly in emerging markets like India and Southeast Asia. Mehta expressed his enthusiasm for the opportunity to implement new growth strategies and drive Channel Factory’s expansion in emerging markets, affirming his commitment to the company’s mission and vision.
Channel Factory has earned a reputation as a leading global brand in technology and data, prioritizing performance efficiency and contextual suitability in advertising. With a presence in over 30 countries and offices throughout the USA, Channel Factory remains dedicated to creating a suitable video ecosystem that connects creators, brands, and consumers, leveraging YouTube’s vast content for advertisers’ benefit.
