In recent months, the collaboration between global digital entertainment one-stop platform JollyMax and brand partner Super Sus has shown outstanding results.
JollyMax reserved an exclusive recharging and giveaway page for the game as part of its recent one-year anniversary campaign, and the two partners have worked together to increase exposure for the game. As a digital product and service provider, JollyMax is constantly looking for innovative ways to support game developers to internationalize and localize their products in expanding regions.
Super Sus is a werewolf-like social deduction action game available on mobile and web in which users take on the role of one of several different characters suspected of improper conduct. The game’s highly social aspects necessitate a major emphasis on product localization to ensure players connect and engage with others who speak the same language and understand the same culture. JollyMax assisted the game in its launch promotion by stressing the high-quality and unique fun on offer, allowing Super Sus to meet its commercialization targets.
In preparation for the Super Sus official launch on JollyMax, the platform assisted in orchestrating a comprehensive pre-launch hype campaign. Leveraging extensive resources in Southeast Asia, JollyMax was able to boost awareness for the game through publishing game-related social media and content and promoting early bird charging deals. Additionally, the platform worked with relevant industry influencers in publishing interactive quizzes, and pre-launch sneak peek content.
JollyMax continued to work with local influencers after launch to promote the game and establish communities of devoted players. As part of the JollyMax one-year anniversary campaign, the company worked with Super Sus and enhanced traffic to expand into new territories, extending into 15 countries and generating a 500 percent increase in daily sales. The platform also created a dedicated Super Sus activity page to target specific important markets and offer limited-time promotions, such as offering a limited edition exclusive Super Sus hat upon recharging, invite rewards, and a lottery event.
