Integral Ad Science has announced Megan Reichelt as Country Manager Southeast Asia (SEA). Megan previously worked as the APAC Programming Head at IAS. In her current position, she will actively collaborate with brands, agencies, publishers, and technology partners to improve the quality of digital media and programmatic growth across SEA. Megan will be based in Singapore and report to Laura Quigley, SVP APAC.

Megan will establish sales tactics to effectively support current customers while also establishing new partnerships with key stakeholders to help them go beyond verification and make every ad impression count as Country Manager, SEA. Megan began her career with IAS in June 2021 as a Strategic Partnerships Manager and was quickly promoted to APAC Head of Programmatic Business. Megan offers extensive experience in business development, sales strategy, and expanding local market programs from her programmatic sales and marketing experience in Australia and Singapore. She was the Marketing lead for Accor hotels before joining IAS, where she worked on digital advertising and content strategy.

Laura Quigley, SVP APAC, IAS, said, “With our continued investment and growth plans in Southeast Asia, we have rapidly expanded our team across multiple functions in Singapore. I am thrilled to have Megan provide operational excellence, team management and sales leadership in the region. She has already been very successful in her programmatic lead role with strong track records of building strategic partnerships across these markets and growing business within the ad tech space. I am confident she will successfully guide the teams and help clients improve their digital spending outcomes.”

Megan Reichelt, Country Manager, SEA, IAS, said, “With the growth of digital advertising comes a greater need for media quality measurement, which makes this an exciting opportunity. Southeast Asia’s digital media market is evolving quickly, and I look forward to working with marketers and publishers to tap into IAS’ solutions that can help drive efficiency and return on their investments in new ways.”