HyperLive Entertainment, a Singapore-based tech-enabled creative media company has announced a landmark strategic cooperation with Nova Esports, a Hong Kong-based professional esports organization managing various esports teams which have won multiple world championship titles, to pilot Nova’s esports program in the region.
The strategic partnership with Nova will see HyperLive establish a Nova Southeast Asian headquarters in Singapore, with plans to build an esports academy on the island nation, produce captivating esports content on its OTT-licensed media platform, HyperLive.tv, and launch an esports team that will compete with the best teams globally in esports tournaments. Nova SG is the planned team name, and the squad will be headquartered in Singapore. Nova Esports will also supply instructors and training regimes for the academy and its players, in addition to its experience and knowledge.
Nova Esports, which was founded in 2016, has been a dominant force in the mobile esports scene in recent years, becoming the first team to win back-to-back world titles in the PUBG Mobile Global Championship for 2020 and 2021, as well as titles in other games such as Brawl Stars, Clash of Clans, Clash Royale, and Arena of Valor. Its roster includes esports legends such as poster boy Zhu ‘paraboy’ Bocheng (PUBG Mobile World Champion), Ceng ‘Order’ Zehai (PUBG Mobile World Champion and MVP), and Huang ‘Lciop’ Chenghui (Clash Royale World Champion).
Singapore has lately emerged as a vibrant hub for esports events, and with Nova’s backing, additional chances will emerge, resulting in a stronger beneficial influence in the industry. Tournaments are growing both locally and regionally, with prize pools snowballing to over a million dollars at times. Singapore clubs have partnered with Esports venues to create local competitions for local players to compete in.
There are also plans to extend Nova’s regional operations to nations like Indonesia, the Philippines, and Thailand, where gaming communities are rapidly expanding. There is a tremendous opportunity for talent acquisition while also developing Nova’s brand equity and market presence.
