H+, the new strategic group offering from Hakuhodo Inc. and D.A.Consortium Inc. (DAC), has announced that they have appointed two industry veterans as senior strategic advisors.

Joe Nguyn and Stephen Li have already begun to collaborate closely with the senior leadership teams at Hakuhodo and DAC to define the vision, position, and implementation of the H+ group and its constituent firms across the region.

Joe is the Managing Director of VieOn and the former Regional Head of ComScore, and he is based in Ho Chi Minh City. Stephen has 20 years of client and agency leadership experience, is the former APAC CEO of MEC (now Wavemaker), and is still based in Singapore.

H+, which began this month, has a clear goal of assisting client marketers in empowering their digital futures through the production of ‘InsightOut’ driven brand experiences that change as multi-faceted consumer lifestyles (Sei-katsu-sha) are shaped with each passing day and interaction. H+ is an umbrella strategic offering that encompasses all of Hakuhodo/DAC’s agencies and partners outside of Japan.

As customer attention gets increasingly divided and platform boredom becomes a reality, marketers must strive to be as individually insightful as possible.