Google Cloud has joined hands with Smart Communications, the mobile services arm of PLDT Group, in a strategic collaboration aimed at advancing the accessibility of essential digital services for Filipinos. This groundbreaking partnership, bolstered by technical implementation support from Searce, promises to revolutionize the way mobile services are delivered in the Philippines.
Leveraging Telecom Subscriber Insights for Enhanced Customer Experience
At the core of this collaboration lies the innovative application of Google Cloud’s Telecom Subscriber Insights. This transformative tool enables Smart Communications to securely analyze customer data in real-time. By harnessing the power of Google Cloud, Smart Communications gains a profound understanding of how Filipinos engage with digital services, offering invaluable insights that pave the way for more tailored and inclusive mobile services.
Improving Mobile Connectivity and Content Streaming
Smart Communications is committed to enhancing mobile connectivity and content streaming for its subscribers. Through Telecom Subscriber Insights, the company can identify usage patterns and connectivity gaps. Armed with real-time insights derived from customer data, Smart Communications empowers users to optimize their data consumption while streaming content. Users will receive alerts, allowing them to adjust video resolution as needed, ensuring a seamless and cost-effective streaming experience.
Integration of Google Cloud’s GenAI Capabilities
The collaboration between Smart Communications and Google Cloud goes beyond data analysis. Smart Communications will integrate Google Cloud’s GenAI capabilities, including Telecom Subscriber Insights and Vertex AI. With Vertex AI, Smart Communications can access and fine-tune AI models, incorporating them into its services. This integration enables subscribers to engage with natural-sounding virtual agents, providing personalized and accessible insights into their data consumption.
Gabriele Di Piazza, Senior Director of Global Product Management for Telecommunications at Google Cloud, highlighted the importance of data analysis for the success of communication service providers (CSPs): “As CSPs are increasingly put under pressure to deliver transformative customer experiences tailored to individual needs, the ability to navigate and understand complex datasets has become critical for achieving success. With Telecom Subscriber Insights, Smart can extract customer insights in real-time, while leveraging the product’s machine learning capabilities to inform digital sales opportunities based on customer readiness, price sensitivity, and lifetime value.”
Alex O. Caeg, Senior Vice President and Head of Consumer Business-Individual at Smart Communications, Inc., expressed enthusiasm about the collaboration: “Our collaboration with Google Cloud to be the first communication services provider in Asia Pacific to adopt Telecom Subscriber Insights will empower us to better serve Filipino mobile users whenever they need us. This is a huge step toward our commitment to always put our customers first and provide them with the best mobile experience powered by our superior network.”
This partnership between Google Cloud and Smart Communications marks a significant milestone in the evolution of mobile services in the Philippines, promising a more personalized, efficient, and inclusive digital experience for Filipino users.
