Fyllo, one of the leading platforms providing data-driven marketing and regulatory solutions to drive new growth, has announced the appointment of Robert Woolfrey as Managing Director, APAC. Woolfrey will open and lead the company’s business in the region and report to Jeff Ragovin, Fyllo’s Chief Commercial Officer.
Fyllo has built a leadership position in the United States with both high-growth industries and progressive audiences. Woolfrey will be responsible for growing Fyllo’s marketing and regulatory solutions across Australia and Asia. Fyllo first entered the APAC market with the recent acquisition of Semasio, a pioneer in unified contextual targeting for digital marketing.
According to a recent report from McKinsey, corporations in Asia now account for 43 percent of the world’s largest 5,000 companies, contributing $19 trillion in revenue to the world economy every year. Fyllo’s robust combination of technology and specialized data solutions was built to push booming industries in Asia forward.
Woolfrey has nearly 20 years of experience growing and directing business operations across the region. Previously, Woolfrey served as Senior Vice President, Asia for advertising and martech platform Amobee, where he was responsible for integrating two global acquisitions, Turn and Videology, and spearheading the agency’s expansion across Asia. In that role, Woolfrey played an integral role in building partnerships with telcos, TV broadcasters, publishers, brands and agencies, as well as executing cutting-edge, award-winning digital campaigns for brands.
Woolfrey has twice been named to Campaign AP’s 40 Under 40 list, which honors the next generation of marketing, media and technology leaders in the region. Under his leadership, Amobee won Marketing Technology of the Year in 2018 at Mumbrella Asia Awards and an APAC Stevie Award for Innovation in Technology and Management.
