Since the pandemic tech companies in particular are assessing whether they will ever again return to a full-time, in-office approach. In an innovative move, Dropbox has decided to reimagine the office with a new concept they are introducing called Dropbox Studios.
Dropbox sees the pandemic as a forcing event, one that pushes companies to rethink work through a distributed lens. CEO Drew Houston is driving the company to rethink the office design with one that did away with cube farms with workers spread across a landscape of cubicles. Instead, create a new approach that takes into account that people don’t necessarily need a permanent space in the building.
The company is planning on dedicated studios in major cities like San Francisco, Seattle, Tokyo and Tel Aviv with smaller on-demand spaces operated by partners like WeWork in other locations.
The company is going all-in with this approach and will be subletting much of its existing office space as it moves to this new way of working and its space requirements change dramatically. It’s a bold step, but one that Houston believes his company is uniquely positioned to undertake, and he wants Dropbox to be an example to others on how to reinvent the way we work.