Dable has partnered with Matichon Public Company Limited to increase user engagement as well as boost the monetization of news sites that belong to Matichon group’s network via Dable’s personalized recommendation technology.

Chaehyun Lee, CEO, Dable, said, “Partnering with the Matichon group is a significant achievement for Dable. It has not only expanded our premium network, but also reflects Dable’s advancement in both Thailand and the global markets. I am confident that this partnership will bring good results. With Dable’s personalized recommendation technology creating a valuable experience, readers seek to consume quality content on Matichon group’s subsidiary sites, increasing page views and dwell time on each site.”

Furthermore, Dable Native Ad generates additional revenue for publishers while maintaining the user’s experience, by displaying ads that blend in with the organic content of the website. It shows high performance by exposing ads that are based on the visitor’s interests such as showing airline ticket ads while the visitor is reading travel articles.

Aree Lekhanon, Acting Director, Matichon Group, said, “We look forward to providing personalized content that engages our readers and caters to their needs through Dable’s solution. We also hope to expand Matichon’s influence in the media market through various insights and data provided by Dable.”

Dable recently entered Thailand and is making headway by partnering with more than 20 top performing sites including Matichon Group, Thairath, Dek-d, AmarinTV, and Siamdara.