Indians more Focused on Protecting Digital Devices
McAfee has released findings from the ‘2021 Consumer Security Mindset Survey,’ revealing how Indians are ensuring their online security in an increasingly digital-first world. According to McAfee’s new survey, 88% of Indian consumers feel they are more digitally connected since the start of Covid-19 via devices, online activities, connected homes, etc. and 86% have implemented more protection for their digital devices.
Indians are taking security into their own hands, as 57% agree that digital hygiene or the lack of it can put themselves and their families at risk. Moreover, 2 out of 3 Indians (68%) check if the network that they are joining is secure before connecting. Further, more than half (53%) feel more vulnerable to risks when someone has visited their home and has connected to their internet.
AWS Announces General Availability of Amazon Location Service
Amazon Web Services has announced the general availability of Amazon Location Service, a new service that makes it easier and cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security. With Amazon Location Service, customers can embed location functionality in their applications using data from location-based service (LBS) providers Esri and HERE Technologies to provide maps, points of interest, geocoding (converting location information to a point on a map), route planning, geofencing (creating virtual perimeters), or asset tracking. Amazon Location Service is as low as 1/10th the cost of the most common LBS providers, and customers pay only for the number of user requests, assets tracked, or devices managed.
Clovia Partners with WebEngage to Supercharge Conversions and Revenue
Clovia, a leading lingerie brand, has registered an 85% uptick in revenue for specific journey-led campaigns powered by WebEngage. The company leveraged WebEngage’s Journey feature to implement intelligent campaigns to optimize the customer checkout process and increase conversions. The brand performed a detailed funnel analysis of users to track user actions on the app and website and analyze the users whose activities didn’t result in conversions. The Clovia team created a checkout funnel to observe the behavior patterns of high-intent users over different time frames. This helped affirm the best time to send out cart abandonment campaigns and bring about effective measures. Clovia’s push notifications and Email open rates increased by 17% and 42%, respectively, which was instrumental in reducing funnel drop-offs.
