Bigtincan has announced the general release of Bigtincan for Salesforce on the Salesforce AppExchange, allowing customers to intelligently serve up enablement resources and insights within the CRM. Bigtincan’s data science strategy uses a strong recommendation engine to offer relevant content and training within Salesforce, allowing its customers to quickly deliver personalized purchase experiences based on relevant content and knowledge.
Bigtincan’s all-in-one enablement solution meets the demands of salespeople, managers, marketers, and administrators. Without leaving Salesforce, sellers can instantly identify the most relevant content for their opportunities, share it with their prospects, and monitor engagement. Managers can give just-in-time bite-sized training based on opportunity characteristics from Salesforce, where their reps spend the majority of their time. Marketers want to know which content is the most successful so that they may maximize resources on popular themes and formats and detect content shortages across various opportunity characteristics. The Bigtincan for Salesforce solution enables marketers to show the value of their efforts in supporting sales success.
Bigtincan for Salesforce offers recommendation engines to enable administrators to ensure that the relevant material is delivered to the right user at the right time, without the need to spend hours, days, or weeks configuring and maintaining a traditional tag-based recommender. The Bigtincan for Salesforce recommender continually updates and refines how the material is recommended to users by utilizing a combination of advanced data science techniques.
Debra Cancro, SVP, Data Products Group, Bigtincan said, “The new Bigtincan for Salesforce solution uses AI to recommend content and training, taking the guesswork out of your sales team’s success. The system learns about the way our customer’s companies and products are set up—delivering a solution that is truly unique to each customer’s business.”
Rusty Bishop, CMO, Bigtincan, said, “Bigtincan for Salesforce is a real game-changer for administrators, managers, marketers, sellers, and ultimately our customer’s customers. With the ease of deployment for administrators, productivity and performance increases for sellers, insights into training and content effectiveness for managers and marketers, and customer engagement notifications, companies can be confident their teams are buyer-ready and can deliver a personalized, first-class buying experience.”
The new Bigtincan for Salesforce solution enables sellers to reach out to the most engaged prospects as soon as possible. Sellers are instantaneously alerted when and how buyers have engaged with published material via thorough engagement data served up from inside Salesforce, minimizing the guesswork involved in selecting when to follow up.
Woodson Martin, GM, Salesforce AppExchange, said, “Bigtincan for Salesforce is a welcome addition to AppExchange, as they power digital transformation for customers by enhancing seller performance. AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs. Bigtincan is committed to helping Salesforce users bring to life the buying experience of the future for their customers.”
