Ascenda has partnered with Hyundai Card, one of the leading credit card issuers, to power the launch of a new lineup of consumer and corporate cards on the American Express Network in South Korea.

The new Hyundai American Express Card portfolio encompasses a total of six products for consumers and corporates. The reward program is brought to life through seamless digital experiences powered by Ascenda’s advanced proprietary technology. This includes the broadest points exchange program in the market with over 20 transfer partners, plus instant travel redemption and fully digital benefit fulfillment. This innovative program provides issuers with turnkey access to world-class rewards, benefits and end-to-end points liability management.

Sebastian Grobys, Chief Commercial Officer, Ascenda, said, “This launch continues Ascenda’s trajectory of enabling unrivaled new value propositions for leading financial services brands worldwide. We are excited to partner with Hyundai Card on this new card portfolio that makes payments truly rewarding and delights customers with aspirational benefits.”

Youngho Cho, Head, PLCC AMEX Team, Hyundai Card, said, “This launch enables us to offer members a new set of compelling card propositions. Korean consumers are some of the most digitally savvy in the world, for this reason we’re delighted to be able to deploy a set of products that deliver seamless unrivaled rewards and experiences.”