Apex Medical has prioritized the importance of human life since 1990, while also offering responsive services and high-quality medical products. The rebranding in 2022 confirms the company’s determination to establish a global presence, change the corporate organization, and set even more ambitious goals for the future.

The new brand name ‘Wellell’, is a neologism created by combining ‘Wellbeing’ and ‘Wellspring’. Daniel Lee, Founder, Chairman, Wellell, said, “For us, Wellell means the source of healthiness—supporting a patient’s healthy and comfortable condition through products and services that give full consideration to users’ experiences.”

To stay competitive in the fast-changing marketplace, the rebranding project will strengthen the company’s brand-oriented strategy, reposition products and services, and reflect its value proposition by focusing on user experiences to create a competitive advantage that differentiates Wellell from other competitors.

Lee also emphasized that the vision of the company will be reimagined with enthusiasm and empathy towards the community, rooted in an honest, open-minded attitude. During the COVID-19 pandemic, the company has been helping society by providing life-saving products and services.

Through continuing dedication to digital transformation and the development of digital healthcare services such as IoT and cloud platforms, Wellell will cooperate with global partners to reimagine the future of well-being. ‘Together, we’re improving clinical outcomes and enhancing digital well-being for all.’ Be well, Live well.