AIA Singapore, a leading life insurer, has revealed significant leadership appointments, signaling a strategic shift within the organization. Irma Hadikusuma, previously serving as Chief Product Proposition Officer, will assume the role of Chief Marketing and Proposition Officer, effective December 1, 2023. Hadikusuma’s track record in developing customer-centric solutions positions her to integrate marketing and proposition functions, focusing on bolstering the company’s health and wealth strategies.
Peter Lee joins AIA Singapore as the new Chief Technology Officer, commencing from November 20, 2023. With a career spanning over three decades in international insurance and finance, Lee is tasked with driving advanced technology strategies. His primary objectives include elevating customer experience, aligning with Singapore’s Smart Nation initiatives, and optimizing operational efficiencies.
Moreover, Melita Teo, the current Chief Customer and Digital Officer, has been appointed as Chief Executive Officer designate at AIA Philippines, effective December 1, 2023. Teo, who boasts a commendable 22-year tenure at AIA Singapore, contributed significantly to enhancing customer engagement and digital capabilities within the organization.
The appointments highlight AIA Singapore’s commitment to fostering innovation, customer-centric approaches, and strategic growth. Hadikusuma’s expertise in product development and business strategy, coupled with Lee’s extensive leadership background in the global financial landscape, augurs well for AIA Singapore’s pursuit of technological advancement and customer-focused initiatives. Teo’s transition to AIA Philippines reflects the company’s strategy to leverage experienced talent in steering growth in different markets while fortifying digital prowess and customer relationships.
