Accenture is set to acquire Jixie, a media and marketing technology company based in Singapore, with a primary focus on serving clients in Indonesia. The acquisition is part of Accenture’s strategy to help Indonesian clients enhance customer engagement and achieve business growth through personalized experiences. Jixie offers a range of monetization and marketing growth tools, including a digital marketing platform, which will be integrated into Accenture to bolster its marketing transformation capabilities under Accenture Song.

Jixie’s suite of tools allows publishers to improve advertising returns by utilizing monetization tools such as header-bidding solutions and performance marketing. Similarly, brand owners can enhance and integrate content without intermediaries, leveraging valuable insights for unique and meaningful brand engagement. The integration of Jixie’s platform into Accenture aims to provide clients with a comprehensive solution for navigating complex marketing challenges in the interconnected digital world, contributing to long-term growth.

According to Jayant Bhargava, Accenture’s Country Managing Director for Indonesia, the convergence of marketing, data science, and technology presents opportunities for businesses to redefine their customer engagement model. Jixie’s intelligent digital marketing solutions complement Accenture’s technology expertise, offering a compelling proposition for businesses to elevate personalization and effectiveness in their marketing efforts.

Vincent Martin, co-founder and managing director of Jixie, expressed excitement about joining Accenture, highlighting Jixie’s success in marketing performance capabilities that boost publishers’ revenue and create an ecosystem attracting advertisers for successful campaigns. The acquisition aligns with Accenture Song’s strategic investments in Southeast Asia, following the recent acquisition of Romp in Indonesia and the agreement to acquire Rabbit’s Tale in Thailand.