India Ranks 2nd in Mobile App Install Rate in APAC
Mobile app installs across all verticals in APAC increased by 31 percent YoY in 2020, and are continuing to grow steadily in 2021, up by another 4 percent, according to the APAC Mobile App Trends Report 2021 from Adjust, the mobile marketing analytics platform.
Growing 54 percent YoY, sessions also boomed in 2020 — largely due to the shift to mobile during lockdowns.
Based on Adjust’s top 910 apps from APAC, the report draws data from India, Indonesia, Japan, Malaysia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, showing that:
- India and Vietnam came closely behind Japan with 27 percent YoY growth on install rate in 2020, ranking 2nd amongst the APAC countries.
- Japan’s installs grew the most in 2020, climbing 32 percent YoY, just above the regional average of 31 percent.
- Singapore’s sessions have increased by 34 percent this year, compared to the 1 percent growth in 2020.
- Vietnam, the only country that didn’t grow in 2020, decreasing 9 percent, is seeing the inverse in 2021 — with sessions increasing by 12 percent.
Cigna Launches Voice-Activated Stress Test with Advanced AI
Cigna International has launched the Cigna StressWaves Test, a free online tool that analyses acoustic and semantic voice patterns to evaluate stress levels. The StressWaves Test was created in partnership with Ellipsis Health, a medical technology developer and one of the leaders in AI health and vocal biomarkers. The StressWaves Test will reveal the user’s stress level, ranging from ‘Extremely Stressed’ to ‘No Stress’, along with a portrait that visualizes the effect of stress on the user’s body and mind.
Cigna has worked with Ellipsis Health to deploy their unique and advanced AI technology to offer people the chance to assess stress through voice detection. The decision-support tool builds upon over 20 years of research and is based on training a dataset of over 15,000 adults aged from 18-80+, to ensure the algorithms are robust enough to cater for different populations with varying accents and levels of English-speaking ability.
73% Indian Organizations Expect to Experience Customer Record Breach in Next 12 Months
Cyber security provider Trend Micro has revealed that 73 percent of organizations in India report they are likely to experience a data breach that impacts customer data in the next 12 months.
The findings come from Trend Micro’s biannual Cyber Risk Index (CRI) report, which measures the gap between respondents’ cyber security preparedness versus their likelihood of being attacked. Indian organizations ranked the top three negative consequences of an attack as lost IP, critical infrastructure damage/disruption, and cost of outside consultants and experts.
Key findings for India from the report include:
- 57 percent said it was somewhat to very likely that they’d suffer serious cyber-attacks in the next 12 months.
- 34 percent suffered 7+ cyber attacks that infiltrated networks/systems.
- 20 percent had 7+ breaches of information assets.
- 30 percent of respondents said they’d suffered 7+ breaches of customer data over the past year.
