Clovia, a leading lingerie brand, has registered an 85% uptick in revenue for specific journey-led campaigns powered by WebEngage. The company leveraged WebEngage’s Journey feature to implement intelligent campaigns to optimize the customer checkout process and increase conversions.
The brand performed a detailed funnel analysis of users to track user actions on the app and website and analyze the users whose activities didn’t result in conversions. The Clovia team created a checkout funnel to observe the behavior patterns of high-intent users over different time frames. This helped affirm the best time to send out cart abandonment campaigns and bring about effective measures. Clovia’s push notifications and Email open rates increased by 17% and 42%, respectively, which was instrumental in reducing funnel drop-offs.
Clovia has crafted an individualized platform experience with the help of intelligent engagement campaigns. The brand strives to deliver a one-to-one customer experience with lifecycle marketing campaigns via 60+ active omni channel journeys using WebEngage’s journey designer. These journeys optimize the checkout process, increase conversions, and deliver a hyper-personalized experience to users consistently across mobile and web platforms.
Rajeshwar Rao, Head, Marketing, Clovia, added, “WebEngage’s integration with Clovia has successfully enabled about 60+ journeys running on Clovia at the same time, which is remarkable.”
Launched in 2015, Clovia is a leading full-stack lingerie, sleepwear, shape-wear, and intimate hygiene brand in India. Clovia currently caters to over 1 million monthly active users on their online properties.
