iFAST Corporation’s unveiling of iFAST Global Hub.ai in Malaysia marks a significant stride in its three-year growth strategy to establish a prominent global presence in digital banking, wealth management, and pension administration solutions.

This expansion initiative will witness an investment exceeding RM150 million ($43.2 million) over the next five years, with iFAST Global Hub.ai securing more than 63,000 sqft of office space. Evolving from its former identity as iFAST Service Centre, this digital hub now assumes a pivotal role across various business functions within the iFAST Group.

The hub’s transformation aligns with iFAST’s objective to enhance operational efficiency, scalability, and effectiveness in delivering financial services worldwide. Leveraging cutting-edge technologies, especially artificial intelligence (AI), iFAST Global Hub.ai aims to revolutionize fintech capabilities, streamline operations, and bolster scalability.

According to Lim Chung Chun, Chairman and CEO of iFAST Corp, the integration of AI within iFAST Global Hub.ai signifies a revolutionary shift in the company’s operational paradigm, ensuring improved client service and operational frameworks. The recent launch event in Malaysia highlighted iFAST Corp’s AI initiatives, emphasizing plans to implement in-house AI solutions to automate customer service by 2025, enabling multilingual support round-the-clock.

Ma Qian Cheng, Managing Director of iFAST Global Hub.ai, emphasized the potential of AI integration in elevating service standards and positioning iFAST as a global fintech leader. The strategic utilization of AI spans across diverse domains, encompassing automated customer service, fraud detection, identity verification, and search engine optimization.

Moreover, iFAST Global Hub.ai will play a crucial role in supporting iFAST Group’s ePension businesses, facilitating comprehensive pension administration services and digital solutions for business partners. These strategic initiatives underscore iFAST’s commitment to innovation, efficiency, and globally accessible customer service solutions, reinforcing its position as a trailblazer in the global fintech landscape.