The Bank of Philippine Islands (BPI) has partnered with Israeli fintech firm Personetics to provide its customers with a more personalized digital banking experience using artificial intelligence (AI). BPI recently introduced the “Track and Plan” tool within its new banking app, which employs AI-powered data analytics to offer tailored insights into users’ financial activities and spending habits.
The Track and Plan tool leverages Personetics’ AI capabilities to analyze individual financial transaction data and generate personalized recommendations. BPI’s banking app currently serves over four million active digital customers, and this new feature aims to empower users with valuable, customized insights and recommendations.
Fitzgerald Chee, BPI’s Head of Consumer Platforms, highlighted how the app enhances customer relationships by delivering value-added advisory services and providing over 20 hyper-personalized insights. These insights help customers manage their cash flows, make informed financial decisions, and save more effectively.
Personetics’ Engagement Platform plays a vital role in this collaboration, as it processes BPI customer data, including personal savings and debit card information. Using AI, machine learning, and natural language programming models, the platform transforms this data into personalized, easy-to-understand insights and actionable recommendations.
The Track and Plan tool, powered by Personetics’ Engagement Builder, tailors its insights to meet individual customer needs, further enhancing the user experience.
In the future, BPI plans to expand its offering by integrating credit card data, enabling the bank to provide additional tools for improving personal financial management and overall financial wellness. The bank is also exploring back-office integration with Salesforce as part of its commitment to delivering enhanced services to its customers.
Through this innovative partnership, BPI seeks to create a more engaging and personalized banking experience for its customers, leveraging the power of AI and data analytics to empower users with actionable financial insights.
